Updated: 6 days ago
Let’s get real.
Why should anyone even care about their brand’s style?
On an average day we are exposed to over 5,000 advertisements.
If every advertisement that goes out looks different each time, it will be much harder to get people to remember the brand.
An advertisement starts working when you start recognizing the brand each time you see it.
Branding isn't about selling, it's about creating recognition so that when someone has a problem you can fix, they think of your business immediately.
That's the goal, right?
Not only can branding help people remember you... the style of your branding can start to attract your idea client as well.
So how do you create a brand that people will remember?
Let’s start with a checklist. Side note: I love lists... and I love clip boards even more!
I can’t go into my local Target or Walmart without walking through and looking at the office supply section.
It's my secret obsession. There's nothing more magical than a fresh new notebook.
So here’s what you’ll need and sadly, it doesn’t include fancy pens or notebooks from the office supply isle.
#1 First things first: You'll need a Logo
Obviously you need a logo... but it’s more than just your company’s name written out in a random font.
The logo is the foundation of your branding. The logo needs to have fonts and colors that are used in all your other branding as well.
If you don’t have one yet, I can help with that!
For the sake of this blog post let’s assume you do have a logo.
You'll also need a color palette. This part can be so much fun!
If your logo has colors you can pull those colors directly from it so you stay on brand.
If you don't like the current colors or don't have any sort of color scheme keep reading to learn how to come up with your own!
#2 Your Color Palette and How to Create It
Find a few photos that have some colors you really like.
You can even take your own photos and pull colors from items you have at home!
Have a beautiful bed spread or throw pillow with colors you love?
Take a photo of it and use the steps below to find their exact color codes.
When I was in elementary school my mom found this beautiful t-cup that had all the colors she wanted to use to decorate our basement.
She took that t-cup everyone to pick out furniture, colors for the walls, and accent items to decorate our basement with. When she was finished it was beautiful and matched perfectly!
My mom's always impressed me with her creative abilities in interior design.
When I started my business I remembered what I learned from her and decided to base my marketing colors on a photo a friend took of me.
I chose this photo because I loved the cream colors, whites, and darks in it.
Photo by @jaydaiye
So how did I pull color from this picture?
It's actually WAY easier than you’d think! I use an app called Canva.
I love it because I don’t have to have my computer to work on color palette projects.
First download the app, create a new document, and start with a blank canvas.
*Side note: Canva can be difficult to use on small screens so grab a tablet/iPad for this.
Set it up with a place to add a photo and add 5 circles below the photo section.
Here's an idea of what your template should look like:
Once you’ve got that set up you’ll upload the photo you want to pull colors from.
Then tap one of the circles.
You’ll see an eye dropper button pop up, when you click that, take the circle and drag it over the photo!
And bam! You're now able to pull colors from the photo!
Here’s an example of my color palette.
#3 Finding your Brand's Fonts
This is all about finding fonts that pair well together.
Most brands will have a special font they use for titles to grab your attention and then a simple font they use for other areas of text.
Sticking with the fonts you pick is great way to build brand recognition.
I'm sure you can think of certain brands whose fonts are iconic.
Coca Cola, McDonalds, Apple, and Google are all great examples of fonts that have stood the test of time!
Remember no matter what font you use or what your brand looks like "Business is not about money. It's about making dreams come true for others and yourself." An excerpt from Anything You Want by Derek Sivers.
If you decide this is just too much work and you'd rather pay someone to do it, I'm here to help ;)
To give you a little inspiration I've included a few logos and branding I've had the pleasure to create.