So you've got your branding package. Congratulations!! This is the first step to visually start building your brand. You should have a Google Drive link to a folder with the following folders, .ai, .png, and .jpg. These file type will all come in handy in different ways.
What are .ai files, .png files, and .jpg files?
The .ai stands for Illustrator and these files are what you'll need to send to a print company if you want to have merchandise made. These files can also be used if you want your logo on a billboard or even on a car wrap. Illustrator files are for large scale projects! When you have an .ai file you also have the ability to save it as any other file type! I offer to save logo files as a seperate file type for clients if they request it, but it's definitely something that can be done on your own since I provide the .ai files.
The .png file type is going to have a transparent background. These are great to save to your phone so that you can add your logo to quotes for social media, a great way to continue to build brand recognition ;) A few apps I recommend for creating graphics are Word Swagg and Canva. These two apps are easy to use and provide endless options for creating graphics without having to hire someone to create them for you!
Lastly, the .jpg file type will have a white background or a colored background. These file types are generally not as high res as a .png. Note: PNG stands for Portable Network Graphic, with so-called "lossless" compression. That means that the image quality was the same before and after the "compression" or download. JPG stands for Joint Photographic Experts Group, with so-called "lossy" compression. Meaning the more time you download the same file the more blurry it will get. Even though the .jpg file isn't as great as a .png I still include as some website only allow you to upload a .jpg and not a .png.
Okay now that we understand the file types, I'm sure you're wondering...
How should I announce the new logo and branding?
Having a new logo and branding for your business is an exciting announcement! When you open your Google Drive folder, you'll see social graphics and a mini branding board specifically for this announcement post. When I share a new logo design I tend to put in the caption "Which color is your favorite?" and I'll post multiple images that almost are identically, but the backgrounds are different. Each background color is your brand color. That way your audience gets to visually connect with your new brand colors and share which color is their favorite! Using a description that asks your audiences' opinion is a great way to create engagement on the post, which will allow more people to see it!
If you wanted to take it a step further, you could even post one photo of your logo and share, "Here's a sneak peek into some new branding we'll be announcing soon! Can you guess what other colors will be included?" Something that gets them thinking and something that allows them to share what they think.
If you know you'll be getting shirts made have the company making the shirts send you a few mock up photos of the blank t-shirt or find them online then save the .png file, go to Canva.com upload the t-shirt mock ups and upload the .png of your new logo. Drag the logo over top of the shirt picture and make sure it's lined up the way you would want it printed and download the file through Canva. Creating a mock up for a t-shirt design is fairly simple and is another great way to showcase what you'll soon be offering your audience.
Now that you know how to use each file type, you have some ideas on how to announce the new branding, how do you consistently use your branding package to showcase your brand and continue to build brand recognition?
There are some companies that I've noticed are doing it WELL. Here are some ideas.
Building a brand is all about your mission. It's not so much about what you do, but why you do it. This is what makes people want to represent your brand. Some brands I can think of who have loads of supporters represent something more than just their service. Let's talk about Harley Davidson for example. They make motorcycles, but it's so much more than that. Anyone who owns a Harley is a part of a community. How do we know this? Well, because some people have their logo tattooed on their arms. You don't get a tattoo of someone's logo on your arm simply because they have great motorcycles. You get a tattoo like that because you connect with what they offer AND who they are as a brand and community.
Nike is another great example. Their slogan is "Just Do It" empowering and encouraging you to just do the dang thing. They're not talking about how their clothing is the best, or the cheapest, or the most popular. They are simple sharing their mission. They're logo just happens to be on the clothes. This is what it's all about. What is your mission? What is your slogan? Who are your ideal clients and customers and how can you showcase your brand to attract to them? These are all questions I'll be answering in a future blog post! Pop your email in the box below to stay up to date on new blog posts coming out! I cannot wait to continue to help bring your vision to life for your brand!